Established in Melbourne, Australia in 1995, National Australia Bank Limited and Alice Ventures Pty Ltd each hold a 50% shareholding in Alice Corporation.

The Company has applied for and obtained patents on its financial market innovations worldwide, including in the US, UK and other major financial centres. The patented innovations cover the trading of risk, investment, lending, exchanging and similar products.

Alice Corporation's mission is to license selected entities wishing to facilitate new financial markets, building on the functional convergence of worldwide securities, derivatives, insurance, reinsurance and financial services markets.